MODERN METHODS FOR INFLUENCING SUPPLY AND DEMAND ON THE SERVICE MARKET

Svetla Tzvetkova

Abstract

The economic nature of services differentiates them from material goods and determines the specificity of the service market, which in turn stipulates various approaches in the management of market segments. On one hand, this field obeys the universal laws of market economy; on the other hand, all services have unique characteristics which greatly differentiate them from those of goods, such as immateriality, indivisibility, fragility, fickleness of quality and unevenness in time. All these peculiarities of services should be taken into account when developing the various methods which are designed to affect the market elements by stimulating the supply and demand for them, for example. The present article indicates the modern effective methods for influencing supply and demand on the service market, given its specific characteristics.

Key words

service market; specific characteristics of the service market; influencing supply and demand; methods for affecting market elements

JEL Codes: R 40, R 41, R 49

References

Demchenko, E. V., Maklakova, O. M. (2009). Marketing uslug, Minsk BGGU
Parvanov, H., Tzvetkova, S. (2007). Marketing of Transport Firms, University Publ. House “Stopanstvo”, S.
Tzvetkova, S. (2009). Marketing Management of Transport Services, University Publ. House “Stopanstvo”
Tzvetkova, S. (2014). Marketing Studies and Competitiveness of Transport Services, Scientific-practical conference “Transport in the Changing World – Challenges and Solutions, UNWE, pp. 235-243
Tzvetkova, S. (2014). Modern Methods in Marketing, Qualitative Changes in the System for Managing Firms from the Non-Manufacturing Field, Scientific conference “Trends in the Development of Global Tourism, UNWE), published in scientific journal “Infrastructure and Communications”, Issue 9, pp. 109-114

 

Full Text: PDF (English)