THE IMPACT OF ORGANIZATIONAL CREATIVITY ON ORGANIZATIONAL PERFORMANCE: THE MODERATING ROLE OF KNOWLEDGE SHARING: EMPIRICAL STUDY IN PHARMACEUTICAL JORDANIAN COMPANIES

Abdul Azeez Badir Alnidawi
Shaima’a Abdel Qader Jaffal

Abstract

Business organizations are constantly working to achieve their objectives and maintain their survival and development. This always drives them to achieve the process of development, innovation and creativity in their work. By doing so, this drives production and increases its flow with the use of advanced technology and systems. It also leads to achieve profits and market competition. As a result, this leads to raise the performance level and achieve an outstanding organizational performance.
Recently, there has been frequently talk about knowledge and its management and the importance of this in developing inputs and outputs in all fields and sectors of production and services, including Jordanian pharmaceutical companies, which manifest its concern in the creation and innovation of everything that is new in the world of pharmaceutical industry.

Key words

Organizational Creativity; Organizational Performance; Knowledge Sharing.

JEL Codes: D83, L10

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