DIGITALISATION: FROM CONNECTED TO DIGITAL CONSUMER
TINA RÖNNBERG
Abstract
The purpose of this article is to take a closer look on the shift from “connected consumers“ to “digital consumers“. The rapid convergence of information and communication technologies in everyday life has proven to be an evolutionary process taking people from ‘just’ being online (being “connected”), to the next level being “digital” (joining the “Internet of Things”). This article draws a picture of current developments in Digitalisation and how Digitalisation will become part of the daily life of consumers. The investigated data indicates that established business models will potentially change, due to a high demand for advanced technology and growing (mobile) internet usage. But also the fact that consumer’s strive for self-improving use cases will have companies step on unknown grounds and partner up with unfamiliar industries.
Key words
Connected Consumer, Digital convergence, Internet of Things
JEL Codes: M31
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