MAKE SMALL STEPS TO REMOVE FROM VALUE - BASED PAYMENTS TO VALUE-BASED PRICING

DESSISLAVA KOSTOVA – PICKETT

 

Abstract

The key to improving confidence in pricing is to choose a path that your organization can follow. Rarely is the organization that can quickly make the transition to value-based pricing. Even if they are capable, their customers and competitors will often not be very adaptable. There is a lot of money to be done simply by improving the control discs. Start there and build yourself to become better at pricing and pricing. Complete evolution can take years. But at each step, you sharpen your organization's sense of value for customers and stimulate performance improvements that will make your company more profitable, more competitive and more confident.

Key words

confidence in pricing, value-based pricing, competitive

JEL Codes: L11

References

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