IMPLEMENTATION OF MODEL FOR MANAGEMENT AND SELECTION OF ORGANIZATIONAL STRATEGY IN TIMES OF CRISIS FOR COMPANIES MANUFACTURING ELEVATORS IN BULGARIA

IMPLEMENTATION OF MODEL FOR MANAGEMENT AND SELECTION OF ORGANIZATIONAL STRATEGY IN TIMES OF CRISIS FOR COMPANIES MANUFACTURING ELEVATORS IN BULGARIA

MARIANA KUZMANOVA
ATANAS ATANASSOV
ELEONORA ALEXANDROVA

Abstract

The diverse crisis situations nowadays pose a number of challenges for managers of organisations in terms of timely forecasting them, cushioning the unfavourable impact of crisis events, developing a system of effective activities aimed at leading the organisation out of the crisis situation etc. In their essence crisis are seen as an unexpected serious threat to the viability of the organizations and also to their stability. The development of efficient organizational strategy by using flexible crisis solutions determines the relevance/topicality of the problems studied in the current publication. With respect to that the article examines and approves a model for selecting an organizational strategy in times of crisis by conducting a comprehensive assessment of both the internal environment and the business environment as well as evaluating the impact of the crisis on the particular organization. The aim of this article is to study, further develop and approve a model for organizational strategy selection in times of crisis after having conducted a comprehensive assessment of the organizational characteristics, the environment and the impact of the crisis.

Key words

management, model, crisis, strategy.

JEL Codes: M10, C65, B16.

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