PERSUASIVE COMMUNICATION IN PR OF THE BALKANS PEOPLES IN THE CONTEMPORARY WORLD

RUMJANA MODEVA

 

Abstract

The theme connected with the meaning of PR influence of the Balkan people trough persuasive communication of the informational messages could be has several effective values:
• To associate Balkans with place of intentionally sustained conflicts. This trend can lead to the public influence of the Balkan peoples to the direction of military conflicts, social and economical misery, to destruction of the ethnographic and cultural traditions.
• Balkans became a model of ethnical and religious tolerance and at the same time not to destroy the balance in the historically created realities.
Persuasive communication in PR informational channels of the Balkans must work for the improvement of the level of confidence, honesty and transparency for the protection of the public interests, connected with cultural cooperation,political and economical stability.

 

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