The disposable income growth and the expanding horizons make traveling accessible to more customers. It also contributes to the growth of hotel chains as well as requires the use of new strategies for the hotel management. Some of the strategies emphasize on the marketing, others on the property and financing, while there are some that stress on the management. However, they all have two important aims to achieve: growth of the business and profit. At the same time, hotels and travel agencies strive to satisfy the increasing customers’ needs, which requires marketing research to identify new trends and in this way to offer new profitable products for the managers.


Key words

hotel chains, management contract, franchising, management structure, a concept of joint management, joint venture.



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