The present article treats some fundamentals problems as political advertisement as a phenomenon. In the article is present more particular the essential conceptions for the development of the political advertisement, mainly in the XXth. century. On the basis of a working definition of that kind of advertisement is made one of the first classification of political advertisement of our country. The advertisement in politics in this article depends on the world experience as well as on it’s specific application in the election campaign.


Key words

political advertisement, classification of political advertisement, election political campaign



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