DIVERSIFICATION AS A STRATEGY FOR SUSTAINABLE CUSTOMIZATION OF TOURISM
MARIYA STANKOVA
ANDREEA-CLARA MUNTEANU
Abstract
Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potencional tourists. These changes are significant and reflect on all participants of the process of forming and realizing the tourist product – the suppliers of the tourist package, its manufacturers and distributors. In this new situation, new, higher requirements are brought up to the indicators for steadiness, diversity and quality, ensured from the tourism industry. The initiated surveys on the international tourist market show the appearance of new customer’s segments ( OECD Tourism Committee ). Their forming had begun in the middle of 90’s of the XX – th century, and till now under the influence of the world processes of transformation, globalization, commercialization and last but not least – antiterorism got exact and distinct characteristics. Experts pay special attention to the consumers of the forms of tourism characterized with steadiness such as rural, eco and cultural tourism. In the different regions of the world their development have reached different stages of vivacity, depending on the degree of commercializing the destination and saturation the consumer’s interest. In Bulgaria the mentioned above forms of tourism are subject of special attention as a significant aspect of the process of rehabilitation of our country as a tourism destination. When, in connection with the establishing the new tendencies in the tourism searching process – complicated and multilayered, demanding unifying the efforts of the governmental, branchal and non – economical structures on national, regional and local level. Roles performed by the individual participants are specific despite the fact that in their generality they are routed to capturing the needs of the market and its satisfaction at a highest level.
Bulgaria and Romania are determined as dynamically developing destinations for rural tourism based on the multiple choice of partly explored and absorbed natural and cultural resourses with national, regional and international importance. The possibilities for our countries to take a leader position in regional and European aspect are great, moreover on the background of the world stagnation in the tourism industry in Bulgaria and Romania it rises. Our countries is believed to be a little known, secure and stable tourist places situated near West Europe. At the same time its setting as a destinations for alternative tourism – in general – eco, cultural, rural – in separate and combinated tourist product, is a condition for steady economic and social development in caring for the environment decisions.
Key words
Sustainable tourism, strategic planning, diversification, development
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