LUXURY AS A SOCIAL MARKER OF HUMAN SOCIETY

SVETOSLAV KALEICHEV

 

Abstract

The article examines the importance of luxury as a social marker of human society and the impact it has on the formation of ideology, desires and social status of human individuals. Attention is paid to the processes associated with the beginning of luxury its features and trends related to its development. Reported are different features in the development of the idea of uxury in different socio- economic systems and related lifestyle trends and moral beliefs. Concerned the question of penetration of luxury in all spheres of life and its role as "discriminatory understanding", which makes it possible to distinguish opportunities (primarily economic) of individuals. An important aspect of the article is related to the presentation of luxury as a symbol of prestige, elitism and the opportunity for enjoyment of the limited free time in our modern society.

 

Key words

luxury, democratization, experience, specific value, elite societies, cultural influences, lifestyle, social bookmark

 

References

J.N.Kapferer and V.Bastien(2009) „ The luxury strategy”, Kogan Page Limited, Philadelphia, USA;

Silverstein, M and Fiske, N (2003) “Luxury for the masses”, Harvard Business

Review, 1 (April), USA;

Wilcox, C and Mendes, V (2007) “Modern Fashion in Detail”, V&A Publications, London, UK;

Castarède, J (2003) “Le Luxe”, PUF, Paris, France

 

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