THE ADOPTION OF INTERNET MARKETING BY ALBANIAN TRAVEL AGENCIES

ORIOLA THEODHORI

ELEINA QIRICI

 

Abstract

Technology had a great impact on different industries. Tourism is not exempted from that. Several firms have offered their tourism services on-line and claim that they offer better their services comparing with the traditional travel agencies. But what is important is the perception of their customers. In this research different determinantes of tourists' satisfaction in on-line tourism was investigated. Internet has changed the way travel business is conducted especially the patterns of traditional distribution of tourism products and services. The progress of technologies brings a number of issues for travel agencies to deal with. Internet present a powerful tool for travel agencies against to traditional agencies. These technologies can also contribute to minimizing transaction costs, lowering uncertainty, sharing market information and aiding in distribution channel efficiency. Providing computer systems that integrate travel businesses with supplier, distributor and retailers is the crucial first step toward developing successful e-commerce business model. The number of tourists who use internet to make booking or reservation online is growing up. Albanian travel agencies must understand these changes to adopt their business according to these changes.

 

Key word

Travel agencies, travel industry, electronic services, internet marketing.

 

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