CREATIVE DIMENSIONS IN THE TOURIST INDUSTRY

IRENA EMILOVA

 

Abstract
The culture-orientated tours hold a high percentage of the total number of tour on the international scale. Regarding content, culture as a basic motive for taking a tour is characterized with a diversity. On the other hand, regarding time, the tourists’ expectations for cultural-cognitive tours evolve. In this sense the object of this research is the analysis of the essence of culture in the context of the tourist industry; the meaning of arts in the process of taking a decision for a tour; the role of the entertainment and activation of the tourists’ creative abilities during their stay.

 

Key words
cultural tourism, arts, entertainment, creative work.

 

References
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Robinson, M., The power to define: meanings and values in cultural tourism, Reflections on International Tourism: Expressions of Culture, Identity and Meaning in Tourism (Business Education Publishing), (2000)

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