SPECIAL FEATURES OF STRATEGIC BUSINESS FIELDS IN TOURISM

MILENA FILIPOVA

 

Abstract

The major goal of this paper is to reveal the opportunities for positioning of strategic business fields in the tourism enterprise. To this regard the essence of the strategic business fields is clarified. The criteria for the formation of strategic business fields applied in practice are also studied: according to the type of products offered, according to consumers’ needs, according to the peculiarities of the particular regions, based on the sales channels available, based on the technologies used for the establishment of an assortment “umbrella” and mixed (two- or three-dimension) models, e.g. Customers – Areas – Products. The major research methods used in this work are the methods of analysis and comparison.

 

Key words

strategic business fields, tourism company, positioning, management decision

 

References

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Schmid P. Stragesches Bankmarketing zur Betreuung multinationaler Unternehmungen, Verlag Paul Haupt, Bern, 1990
Technical Handbook on the Collection and Presentation of Domestic and International Tourist Statistics, WTO Madrid, 1981

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