PRACTICAL APPLICATION OF PERSUASIVE COMMUNICATION IN CONTEXT OF BUSINESS RELATIONS

RUMYANA MODEVA

 

Abstract

Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it is. At the least, we can say that much of what we communicate has a persuasion component in it. Given that almost all of us need to convince others of something, and need to do it often, let's explore three simple, easy-to-use ideas for increasing our persuasiveness. The material shows some very necessary practical skills for use of the persuasive communication in PR of contemporary business.

 

Key words

persuasive communication, interaction of the message, one way persuasive influence, persuasive words, premium offer, business relation

 

References

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Tai, Larry. 2000. The father of manipulation, Publishing House "Roy Communication", S.
Todorova, M., Modeva, P., 2004. Lobbying ABC, Publishing House "Vivem", S.

 

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