THEORETICAL AND PRACTICAL CRITERIA AND MARKETING MANAGMENT MODELS AND POSSIBILITIES FOR THEIR APPLICATION IN SPA AND WELLNESS TOURISM IN BULGARIA

JORDAN JORDANOV

 

Abstract

The present article deals with some leading group of theoretical issues, criteria and marketing models, imposed in the practice by the representatives of some world-known experts in the field of services and tourism services in particular. The presented hereby base findings and models have been selected, summarized, interpreted, and reviewed in regard to the need of their practical clearing as both general and specific conditions and way for applying alternative models by the SPA & Wellness tourism management. The regarded issues and the seeking of answers in the article are aimed at a more deep practical and scientific explanation and implementation in the business management of the leading theoretical assumptions, systems of conditions, criteria and successful marketing techniques suitable for improving management effectiveness and market situation of the Bulgarian SPA & Wellness tourism enterprises.

 

Keywords

services, marketing models and criteria, spa & wellness tourism

 

References

Крейз Ричард, Релаксация, ИТД Гранд, Москва, 2002г.

Котлър Филип, Управление маркетингом, Экономика, Москва, 1980г.

Доклади и авторски съобщения на международна конференция по лечебно- възстановителен и СПА туризъм на Туристическа борса в Москва-Есен 2006г.

Стратегия за развитие на туризма в България за периода 2006-2009г.-Проект финансиран по програма ФАР, Техническа помощ за ДАТ

Авторски обобщения и материали от непубликувани монографични разработки и др.

 

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