CONTEMPORARY APPROACHES AND STRATEGIES FOR SUSTAINABLE TOURISM

RAYA MADGEROVA

 

Abstract

The development of the tourist business on the base of the sustainable tourism is discussed in this paper. The application of managing approaches and strategies for optimal combination of economic interests of the tourist business with the necessity of protection and preservation of natural environment and social economic prosperity of the local population is of vital importance. The principles of sustainable tourism need a systematic, ecosystem and complex approach. Enterprise’s integration and form of clusters play basic role for the creation of steady and competitive tourism. The practical application of the cluster strategy assumes the task of aiding the processes of cluster formation.

 

Key words

sustainable tourism; contemporary approaches and strategies; systematic, ecosystem and complex approach; integration, cluster strategy

 

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