NONVERBAL COMMUNICATION - CONTEMPORARY MEANING IN THE POLITICAL COMMUNICATION

MARIELA NANKOVA

 

Abstract

Nonverbal communication is an important communicational channel in PR. Nonverbal communication as exchange of information is preferred in the case of expression of strong fillings and emotions. This is more accessible language when there is difference between the intellectual and educational level of the communicator and the public. Very important meaning there is the language of “pathos” in the political relations when the political subject must come closer to the emotional status of the people in front of who he is speaking. The experts have consensus that from 60% to 80% of interpersonal communication “face to face” is realized through nonverbal communication. This fact contributes to more precise balance in the relations with the public. The major number of investigators shares the opinion that the channel for verbal communication is used mainly for transmission of information while the channel of nonverbal communication is used as a contract for interpersonal behavior and in some cases is used as substitute of verbal messages.

 

Key words

nonverbal communication, contemporary meaning, political communication

 

References

Аргайл, М., Хендерсън, Анатомия на човешките отношения, 1989

Буркарт, Роланд, Наука за комуникацията, изд. “Пик”, В.Търново, 2000

Гарнър.А., Скритият смисъл на думите, Сиела, 2000

Дако, П. “Фантастичните победи на модерната психология”,, ИК “Колибри”, С., 1995

Джевкинс, Франк, Въведение в маркетинга, рекламата и PR, С., 1993

Карнеги, Дейл, Как преодолеем чувството за безпокойство, С., 1990

Карнеги, Дейл, Как бързо и лесно да се научим да говорим пред публика, изд. “Кибеа”, С., 1999

Маринов, Р., Пъблик рилейшънс, ИК “Ваньо Недков”, С., 2001

Argyle, M., Hinde, R., Nonverbal communication in human social interaction, Cambrige, Univ.Press, 1972

Broom, Dozier “Public Relations Roles Models”, New York, 2001

Caroyn Garret Cline, “Public Relations”, 2000

White Jon, “How to Understand and Manage Public Relations”, London, 1991

 

Full Text: PDF (Bulgarian)