THE INFLUENCE OF TRADE MARKS IN THE PROCESS OF CONSUMERS’ PLANNING, ORGANIZING AND MANAGEMENT OF THEIR FREE TIME

ELITSA OSTREVA

 

Abstract

After a company has decided what would be the products it wants to offer and develop, the managers should think of the programs for stimulating the consumers’ interest, and those include defining and elaborating a company’s marketing plan about promoting the products offered on the market by the firm. The process of communication between the producer and the consumer, as well as the convincing the purchaser in the qualities of a given product can be obtained by effectively using the power of the trade marks and their usage when defining the consumers’ preferences for a product. Telecommunications sector is a field in which the image of the company and the perceptions as well as the factors influencing the process of taking decisions by consumers are of significant importance. Telecommunications are main factor in the process of developing a society. The access to information and communications will exert influence on the perceptions of each person, on the image that a company wants to build and to present in public, even on the integration of people in different areas of their professional and personal life. Each aspect of the business and economic life is influenced and is determined by communications and telecommunications seen as processes of exchanging of information, needed for the everyday activity of any person and firm.
This report reveals, first, the strategic significance of telecommunications in the economic of a country, and on the other side- the methods of managing and presenting the trade marks of the communication operators on the market with regard to the influencing and manipulating the consumers’ choice when is realized the communication between the people in their free time, as well as the influence of trade marks when people are planning, organizing and managing their free time as a whole.

 

Key words

trade marks;communication and telecommunication; perception; image; change.

 

Full Text: PDF (Bulgarian)