CORPORATE REPUTATION AND CONSUMER ATTITUDES. BUSINESS AND CONSUMERS' BEHAVIOUR

PhD Student MARTIN JACK ASSA

 

Abstract

The article explains how to create a "corporate reputation", its relation to "corporate social responsibility" and how it influences consumer attitudes. It further specifies the types of consumer attitudes and how they are generated by some attributes of the product/service. Researches on the attitudes’ impact on the purchase behavior are presented and its change during and after the last economic crisis. In accordance to recent studies, the types of consumers are categorized by their market behavior.

 

Keyword(s)

corporate reputation, corporate social responsibility, consumer attitudes, consumer
behavior to purchase

 

References

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потребителското поведение по време на криза”, НИД на УНСС, договор № НИД 21.03- 6/2009 г. Издателски комплекс УНСС, 2009 chrome-extension://oemmndcbldboiebfnladdacbdfmadadm/http://www.researchgate.net/profile/Hristo_Katrandzhiev2/publication/256549528_CHANGES_OF_CONSUMER_BEHAVI OUR_IN_TIMES_OF_ECONOMIC_CRISIS/file/e0b495236bd522f24e.pdf

 

Full Text: PDF ( Bulgarian)

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