The attention paid by the modern dairy enterprise on the competitiveness is growing all the time. As a result from the aggravated competitiveness and the expansion of production and markets the company is striving all the time at the enhancement of competitiveness of the products it offers. Nowadays consumers are well informed and their requirements to quality of the dairy enterprise’s product are getting higher and higher. This makes it necessary to devote attention to the management of competitiveness with regard of quality and to look for methods and approaches to its provision. The major objective of this paper is to clarify the essence of product quality – one of the substantial characteristics of its competitiveness, as well as to review the basic factors determining the quality of milk. Efficient ways for improvement of the quality of the dairy enterprise’s product are proposed, too.



quality, competitiveness, dairy enterprise



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