HOW TO COMMUNICATE? TYPE OF DIFFERENCE OF PERSUASIVE INFLUENCE IN PR
RUMJANA MODEVA
Abstract
“Public relations” is a science which saves in its methodic direct communication and something more- develop of theory for its elaborating. Close to pedagogic, physiology, science for the theater, rhetoric, business’s communication, etc. - Public relations take from them these active methods which assist persuasive communication in the direct contact with the public. Persuasive communication in PR is a meaning and contents of this science which realize its aims on the basic of the direct influence to the attitudes of the society in the context of their determinate interests.
Key words
Persuasive communication; Influence; Direct contact; Evolutions of the methods of Public relations.
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