GENERATIVE MODELS OF SOCIAL COMMUNICATION

PLAMEN BRATANOV

 

Abstract

In modelling the social communication process, the author derives different models - model of the subject, model of the function, model of the operation and integrative model, which he calls generative. Special attention is applyed to the integrative model. In its center is the subject of communication with its moral, legal, rhetorical, indicative, critical, creative and persuasive character.

 

Key words

subject of communication, message - symbol, generative models, components of the communication process.

 

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