DEVELOPMENT OF SPA AND WELLNESS TOURISM IN BULGARIA – A PRECONDITION FOR IMPLEMNTATION OF EUROPEAN STANDARTS OF TRAINING
TANIA ANGELOVA
MARIA STOYCHEVA
TZVETELINA KANEVA
Abstract
The relatively small territory of Bulgaria reveals incredible natural resources for baleno, spa and wellness tourism. These resources are a stable precondition for a successful business, if reasonablly used. In this regards, the main pillors which guarantee the successful development not only of balneo, spa and wellness tourism, but also of every other sector of economy, are the natural resources, the tangible assets and the human resources.
Key words
Natural resources for baleno, spa and wellness tourism, human resources
Full Text: PDF (Bulgarian)